What is Device ID?
Device ID targeting is a marketing strategy that focuses on reaching specific audiences, in a specific place based on the unique identifiers assigned to their mobile devices, even going back up to 12 months ago! These Device IDs allow advertisers to deliver highly personalized and relevant ads directly to users by tracking their behaviors and preferences across apps and websites. This method ensures more precise targeting, enabling brands to reach the right consumers with the right message, while also improving campaign performance by reducing wasted ad spend on irrelevant audiences.
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With Device ID targeting, marketers can achieve a more consistent experience across different devices, improving cross-device conversion rates by 30-40%, as they can track users’ interactions across multiple touch-points.
Device ID targeting, when combined with geofencing, can increase foot traffic by up to 60%, especially for retail and local businesses. This is because ads can be served to users based on their real-time location and behavioral context.
According to research, Device ID targeting can lead to 50-60% higher conversion rates, as the ads are reaching users who are more likely to engage based on their prior behaviors and preferences.